social media

What the Blue Shirts Can Tell the White Shirts

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I recently wrote a social media plan as a final project for a graduate-level class in PR and social media strategy
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LEGO: It’s not just for kids

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I’ve been reading about Adult Fans of LEGO, (AFOL) and their extraordinarily successful and engaged online community, LUGNET in the book Groundswell.
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How Women Use Social Media, Part II

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When we look at a blanket of fresh snow, it looks uniform and velvety white. But we all know the saying:
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T-shirts and Social Media

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    They launched before Twitter and Facebook. Mashable hailed them as one of 2007′s beautiful social networks. Forbes profiled them as
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How Women Use Social Media

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The behavior of women (online and otherwise) has been written about extensively over the last few years. I happened to notice
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The Top Five Defining Moments in my Online Life

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1. Hotmail: my first personal email account In the late 1990s, having email at work was a novelty but it was
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